Benidorm is enjoying a bit of a renaissance and represents great value at the moment; it’s the perfect recession destination where you can have a good time without spending a fortune,’ he added

endless squabbling, sunburn and family drama, the Benidorm comedy series does not exactly show the Spanish resort as top holiday destination.
But now the ITV hit has triggered real life interest in Costa Blanca’s top budget destination.
Searches for Benidorm package deals more than double when the show is on TV, according to the comparison website www.travelsupermarket.com.
Interest shoots up by 159 per cent when the programme is aired at 9pm on Friday nights, compared to searches at the same time on other nights of the week.
The show, which was first broadcast in 2007, won the award for most Most Popular Comedy Programme at the National TV Awards in January.
It is currently in its fourth series and follows the Garvey family and others during an incident packed stay in the resort.
‘People love to be inspired by films, TV and celebrities for their holidays and it’s great to see such a surge in interest to Benidorm,’ said Bob Atkinson, from travelsupermarket.com.
‘Benidorm is enjoying a bit of a renaissance and represents great value at the moment; it’s the perfect recession destination where you can have a good time without spending a fortune,’ he added

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