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News from Spain
NEWS FROM SPAIN is pleased to provide this opportunity to share information, experiences and observations about what's in the news. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.


Tuesday 19 April 2011

Chain from Spain calls tune on colourful Sydney style


09:35 |

Since it opened shop in Spain in 1975 Zara has grown to more than 1700 stores in 77 countries that last year generated sales of more than €8 billion ($11 billion).THE most important accessory at the Zara store opening in Sydney tomorrow will not be a handbag, a shoe or a headscarf.

It will be the security presence: police, private guards and barricades assembled by the Spanish fast fashion juggernaut to manage the thousands of shoppers expected to converge on Pitt Street Mall eager to snap up their share of ''on-trend'' clothes at reasonable prices.

''Whatever is going to happen we are going to be there and we are going to be prepared for everything,'' Zara's chief communications officer, Jesus Echevarria, said yesterday.

 


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